Gurpreet Talwar
Digital Marketing, Social Media Manager, and Brand Marketing in Philadelphia
About Me
Marketing professional with hands-on experience across digital and field marketing, helping brands build visibility, drive engagement, and convert audiences into loyal customers. I’ve worked as a fractional marketing lead for small and mid-sized brands, managing campaigns across email, e-commerce, social, and in-person events.
I’m passionate about building brands that people trust, and I enjoy roles that blend creativity, analytics, and relationship-building to drive meaningful growth.
Skills & Tools, Capabilities
Digital & Growth Marketing
- Email marketing & automation (Klaviyo)
- E-commerce strategy for Shopify
- Audience segmentation & lifecycle marketing
- Campaign planning for product launches and promotions
Field & Brand Marketing
- Community events, pop-ups & brand activations
- Local partnerships & audience outreach
- Influencer & creator collaborations
- On-site brand representation & customer engagement
Content & Social
- Content strategy for Instagram
- Short-form video planning and production coordination
- Community engagement & social storytelling
- Campaign strategies and communication management for product launches to seasonal promotions.