Over twelve years of extensive digital marketing experience in the academic license management, supply-chain and online software distribution industry. Areas of expertise include: marketing strategy, integrated online marketing campaigns, creative direction, design thinking, branding, information architecture, wire framing, user experience design, product management, web analytics, web development, email marketing, SEO, social media, account management, reporting and proposals, IT and operations management, e-commerce, customer care and leading teams of people towards a common goal.