Gustavo Mariotto
São Paulo
Very analytical, data driven, self starter, highly motivated and hands-on leader with 9+ years of solid experience in digital marketing in Brazil, most part for the Online Travel industry. Experienced managing accounts for other industries as well as Financial, Consumer Goods and Entertainment.
Have been worked for ViajaNet, one of the biggest online travel agencies (OTA) in Brazil, since its founding in 2009. Worked closely to all phases of start-up process including e-commerce development, business planning, structuring and training of entire marketing team, developing all marketing strategies and driving new initiatives.Currently, as a marketing manager, I direct both of the strategic, creative and technical elements of marketing initiatives including brand creation, website content and design, user experience, lead generation, partnerships, cross-selling and up-selling initiatives, CRM and new customer acquisition strategies.
Strong technical knowledge in Web Analytics, SEM, SEO, affiliates, display, retargeting, email, social media and paid Social.