Gwendolyn Soh

Hello!

I'm a Market Research Consultant based in Singapore. I help businesses and organizations to unpack consumer insights to guide their business strategy.

My passion lies in understanding people and conducting observations - in their environment, how they interact or reflect on their experience with products and services

How do I do this?

• Conversations via focus groups, in-depth interviews with customers, competitor users, prospects. Rapport and building empathy is key to unlocking consumer insight.
• Dipstick quantitative surveys to establish usage behaviours and/or performance metrics .
• Ideation & workshops: Engaging stakeholders and internal teams to define problems, brainstorm solutions and map out

Have a business challenge that you would like to brainstorm about? Reach me to schedule a 30 minute chat session to explore further.

Reach me: [email protected]