Designer and Art Director in Gurgaon, India
Design is what I consider to be optimisation and organisation of information to facilitate decision making and helping a consumer reach his goal by aligning with a product's business' requirements and expansion.
I believe that good design should be minimal, long lasting and backed by data. It should result in saving time, giving value and bringing happiness to consumers.
A good design always leads to uplift in business and consumer sentiments for the product.
1. Currently leading the design team at Edifecs RoundGlass.
2. Formar Sr. Product Designer at Zomato.
3. Former UX Lead and Airtel Xstream.
4. Ex HealthKart, Directi and SlideShare.
5. Designed fMobi & gNewsReader for Symbian and Blackberry and Unigram for Windows Phone and Windows 10.