Gyan Pratap Singh

I am a Google Adword Professional & working with a Google SME Partner Company in Noida. I have served various client for their online promotion & advertising on Google/Yahoo/MSN and other networks.

Pay Per Click

In this type of marketing, advertisers pay to the search engines for click on their ads. When anyone clicks on the ad given by advertiser, then only one has to pay for his advertisement. Higher is ones bid will results the more chance of appearing ones ad on the first page.

·Marketing with Affiliates

In this kind of marketing a company hires other companies or websites which are called Affiliates. They ensure the responsibility of marketing of the product or services on behalf of the company. Affiliates are paid commission for their work. They may use banner or logos for advertising the product of the company for which they host advertisement. When the visitors click on the banner or logo, they are connected to the sponsor's site for which they are paid a commission.

·Advertising through Banner

In this kind of marketing, advertiser purchases banner to get displayed on his website. Banners are purchased to be displayed on the website for a certain period of time and advertiser pays money for the same. Usually, banner marketing is used to divert potential traffic to the site. Again the result of the banner marketing depends on the website where it has been displayed. It may not attract prospective customer to view it.

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