Hi, I’m Hitesh. I am a growth-focused professional in the consumer durables landscape, combining tactical sales execution with a strong strategic foundation built at the Institute of Rural Management Anand (IRMA). My ability to dissect complex industry challenges was proven on the national competitive stage, notably as a national competitor in the Reliance TUP (The Ultimate Pitch) challenge, where I focused on strategic market viability and product design frameworks. Today, I apply that same analytical rigor and competitive drive to my professional journey, scaling distribution channels and strengthening retail networks for a pioneering brand like Atomberg.