Hi there! I’m Habiba Raffa, entrepreneur, beauty & wellness educator and the founder of AYELLI. Ayelli is an organic skin & hair care line for people looking for exceptional results with safe products that are also ethically made and sustainably produced.

I was born and raised in beautiful Morocco, studied and worked in the US and currently live in Singapore to pursue my entrepreneurial goals. I’m a traveller, fitness enthusiast, foodie and nature lover. Purpose, people, passion and impact is what wakes me up in the morning (also the excitement to eat peanut butter for breakfast but that’s another story)

I created Ayelli because I was frustrated with the lack of performing and safe products to solve my own skin and hair care problems. I quickly realized other people were equally frustrated. This is my full time duty! I’m always observing, listening, studying and educating because I love what I do. I always knew I would be an entrepreneur and an educator at some point, it is an extension of my personality and a combination of my skills and vision for the world so it almost never feel like work but just something I was meant to do.

I’m a people person, I love people and get inspired by them. Their stories, struggles, pain and joys have a very deep impact on me beyond the superficial stimulus and that’s where I find myself naturally leaning toward. Incorporating a human aspect with my entrepreneurial interest came with no surprises. Feel free to drop me a line even if it’s just to say hi :)

Ps: Join https://www.facebook.com/groups/ayellibeyondbeauty/ to be part of our growing community of wellness conscious people. Fun, educative and interactive discussions, always!

My interviews:

-The Asian Entrepreneur:

http://www.asianentrepreneur.org/habiba-raffa-founder-of-ayelli/

-The Wedge Asia:

https://youtu.be/QVuoZPtdCzg

-Expat Living Magazine:

http://bit.ly/2grOz1x