Clark Seerup

My mother was visiting recently and during our mother-daughter shopping time I noticed something interesting. The vast majority of the stores I made a purchase at asked me if I'd want to get on the email list. That's very smart. Nevertheless, just HOW where they did this made a big difference in my own answer. I said NO to the majority of them because they just did not make it attractive for me personally. I mean, who WOULD LIKE more junk mail? Therefore if you merely ask me if I had like to be on your mailing list, the solution will most likely be NO. But one store specifically got me. To begin with, it was a designer apparel store I loved. Secondly, they did not ask me if I desired to be on the mailing list. They asked me to become a 'VIP Client.' Say what 'VIP' if you ask me and my ears perk up. It obviously stands for 'very important person.' And in general it implies a level of respect and advantage. Suddenly I DESIRED to-be on that email list, particularly when the salesman told me it included certain benefits, including early notice on your own purchasing service, new arrivals, and private trunk shows. And you know what? I'd have also paid to be part of that - to be regarded as a VIP. You see, people WISH to be part of some thing special like e-zine advertising. The example above was free. But don't under-estimate how much your clients or customers will PAY to do that, sometimes. Example: A pal of mine recently contributed he pays $15,000.00 a year to participate in the President's Club of a local playhouse, despite the fact that he and his wife could attend each show there just for $150.00. Why would a good faithful attendee desire to pay 100 times more? Particular treatment like preferred sitting, valet parking, attracts to VIP features, private restaurant for members only, networking with a high rate of men and women, etc. Still another friend of mine gives for membership in a private nightclub in Los Angeles through to Sunset Blvd. for many of the exact same factors (but much more, in my opinion, since it impresses his times ; ). My marketing mentor Dan Kennedy taught me there is a portion of virtually EVERY client or client group or industry who will happily spend FAR above standard prices for specific treatment, status, and convenience. I call it 'nation clubbing' your organization. Navigating To site link likely pro