I am the Marketing Manager of Global Hotel Alliance supporting 27 hotel brand with over 500 hotels in 63 countries to ensure the brand and that of member brand’s is strengthened as the alliance continues to grow.

In my role I oversees a broad range of activities encompassing marketing and brand-building efforts, digital strategy as well as management of the organisation reputation and image in the press and public eye. my strategies to date have led to the organisation being ranked consistently as a ‘Best Practice’ within the group’s worldwide portfolio.

Member of the Chartered Institute of Marketing. Joined Kempinski Hotel Mall of the Emirates in December 2006 and has since experienced exceptional career growth within the company, progressing within a span of five years through the several positions in the Marketing division.

Prior to moving to Dubai, I worked in my native Egypt at the JW Marriott and IHG. I hold a Bachelor’s Degree in Law from Ain Shams University in Cairo, Egypt and a Professional Certificates in Marketing from The Chartered Institute of Marketing in UK.

An Egyptian national speaks Arabic, English and Romanian.