Hakan Senbir

I am a Brand Strategist, Writer and University Lecturer. I've been in communication sector for 22 years and is the founder of Turkey's first local strategy planning model “GUIDEFISH”. Some of my best cases are TURKCELL launch campaign, TANSAS “Incredible Consumer Rights” campaign and Turkish Airline's "Feel Like a Star" global campaign with Kevin Costner. I am also the creator of MUST Strategy Model and provide brand consultancy services to COLIN’S, Vatan Computer and TATA Automotive in global and local base. I am also the Executive Committee Member of PROJECT HOUSE Digital Agency. I am the founder of the World's first interactive strategy planning model “DEEP” and have been writing interactive strategies for brands such as Coca Cola, Tefal, Rowenta, Petrol Ofisi, Schneider Electric and Pfizer. I have been lecturing in Yeditepe and Bilgi University and have 3 books named “The Queen of the Cities”, “Is Z the last man?” and “Strategy”. Web: www.senbir.gs Blog: www.hakansenbir.com