Damon Haley

Successful marketing is a juggling act – developing and implementing campaigns that appeal to consumers, sponsors, clients, and partners, all the while attracting targeted audiences, promoting the brand, and delivering millions in revenues. No one does it better than Damon Haley, who has helped mega accounts such as Nike, Pepsi, HBO, Sony, Lionsgate, Frito-Lay, Nickelodeon, and Cartoon Network launch highly successful new products, consumer experiences, theatrical film releases, and sporting experiences. During the past 20 years, he has applied his creativity, leadership skills, and entrepreneurial spirit in directing multiple highly effective and profitable projects.

If success is measured in hard numbers, Damon has those in abundance. He has generated $100M+ in billings and managed 200+ successful consumer experience, retail promotion, key influencer, and other promotional events. He has delivered outcomes that include more than 90% sell-through in product sales, greater than 500M in online impressions, 50,000+ in daily attendance at sponsored events, and $900M in box office revenues for promoted releases.

But Damon’s strengths and contributions are much more than making a lot of money for his company and clients. His relationship-building abilities are unparalleled, whether closing major contracts, securing corporate sponsors, or building a network of best-in-class partnerships and service providers on four continents. Damon is one of those rare hands-on executives who relish getting into the trenches and working with expert freelancers, creative and production teams, and diverse internal and external resources. His leadership style involves establishing success metrics, strategic intent, goal assessment, and culture alignment in exceeding client acquisition, engagement, and service-excellence goals.

Since 2000, Damon has excelled as Managing Partner with UMCA Sports & Entertainment where he serves as Chief Strategist and CFO, and personally handles major accounts in New York, Atlanta, Miami, San Francisco, Dallas, Brasil and China. His roster of clients features an impressive list of companies, agencies and sports and entertainment icons, has developed and executed innovative seasonal, regional, and natio