Just like her dresses, Hana Yassin is herself hand-made: totally feminine, all about details and artistically rich. When it comes to fashion design, she is a perfectionist; when it comes to fashion business she is an elitist; and when it comes to it all and after 20 years in the industry, you can literally say that Hana climbed the fashion pyramid from all corners With a prestigious track record in the fashion business, Hana is a pioneer in every challenge she has undertaken in her career in the past from UAE GM of Triumph, the lingerie empire, to UAE franchise partner of Pierre Balmain, the iconic haute couture line, up to being the very proud owner and founder of Cocoon LLC fashion empire that launched the very first high-street fashion boutiques for evening gowns in the UAE in 1994 A pianist, artist, flower designer and more, her professional career started when she was studying in Al Ain University in UAE, when she designed her sister’s wedding bouquet, center pieces and tiara, from designer to business owner, Hana had no choice but to cater to the high demand for her products, after being gravitated into the business side of fashion by the quick love of people for her designs Hana’s first experience with fashion was at the age of 10 in a living room with a mother that had so much passion for hand-craft and hand-made stuff, her mother taught her a valuable lesson that served her well in her professional life: “Do it with your own hands, make it personal, serve it with care”. Until this day, Hana designs her dresses like she is preparing a romantic dinner for her beloved husband and number one fan. A family woman/artist that designs every dress like it is a personal gift to a loved one, and her clients feel the love for sure. Her first collection last year was sold out in a week upon display before it was even marketed. Her dresses take weeks to be custom-made for each client & are mostly hand made from head to toe Hana pays a lot of attention to fabric & fitting. Her signature designs are dresses made of lace with hand-beaded pieces of dentelle tailored together in a playful manner all over the dress curve lines to bring out the femininity, warmth & edge in any woman of any size and any age Hana’s new fashion line, SY by Hana, will not only make you sigh when you see your dream dress on that manikin or that catwalk, but will make you fall in love with your body all over again