Hanin MP – SEO Specialist | International & Local SEO Expert | Organic Growth Strategist

Who is Hanin MP?

Hanin MP, born on Wednesday, 19 January 2000, is an accomplished SEO Specialist based in Dubai, UAE, with a proven track record of driving organic growth for businesses across diverse industries. With extensive experience in International SEO, Local SEO, Technical SEO, Programmatic SEO, Core Web Vitals optimization, and Affiliate SEO, Hanin has successfully executed strategies that delivered measurable impact — including scaling industrial business keyword traffic from 3K to 100,000 in just two years.

Currently leading SEO strategies for YES Machinery, Giraf, and BigLeap, Hanin has managed 32+ projects across multiple markets, including German, Arabic, US, UK, and GCC-based industries. He specializes in building ROI-focused digital strategies that combine technical precision with creative problem-solving.

Beyond client projects, Hanin actively contributes to global SEO communities, writes for The SEO Central, and participates in international events such as SEO Conference India and Google Search Central Live.

Key Achievements & Impact

• Traffic Growth: Scaled traffic for an industrial business from 3K to 100,000 in 2 years.
• Industry Reach: Optimized 32+ websites across sectors including used machinery, logistics, fabrication, rentals, e-commerce, health, tech, and consumer products.
• Affiliate Marketing: 2+ years in affiliate marketing via Amazon Associates, ClickBank, and CJ Affiliate.
• Ad Platforms: 3+ years of expertise in Google AdSense, Ezoic, Taboola, and performance marketing.
• Team Leadership: Leading a team of 5 SEO professionals, with 4 full website revamping processes overseen successfully.
• Recognition: Google Local Guide Level 7, active contributor in SEO communities, and participant at SEO Conference India and Google Search Central Live.

Industries Worked With

• Used Machinery Marketplace (GCC)
• Cargo & Logistics (UAE, Kuwait, Saudi Arabia, Bahrain)
• Stainless Steel Fabrication & Industrial Equipment (UAE)
• Cleaning Machinery & Equipment (UAE)
• Industrial Flooring Solutions (UAE)
• Van Modification & Racking (UAE)
• Machine Rentals (UAE)
• Welding & Automation Equipment (UAE)
• Battery Supply (UAE)
• Ecommerce for Patches (US)
• Health News Platforms (US, UK, Uganda)
• Health Supplements (US, UK)
• Mobile & Laptop Services (UAE)
• Electrical Vaping Products (UAE)
• Gadgets (US)
• Digital Marketing (India)

Professional Experience

SEO Specialist – YES Machinery (Apr 2025 – Present, UAE)

• Driving International & Local SEO strategies for industrial markets in GCC.
• Optimizing product and service visibility, enhancing lead generation, and strengthening digital presence.

SEO Specialist – GIRAF (Apr 2024 – Present)

• Managing international SEO, AdSense, affiliate projects, and web strategy.
• Working on multi-lingual content and international campaigns.

SEO Manager – BigLeap (Aug 2023 – Present)

• Setting SEO goals, managing teams, and conducting performance analysis.
• Liaising with content and development teams for on-site optimization.

SEO Analyst – BigLeap (Apr 2022 – Present)

• Executed keyword research, technical SEO, and CRO.
• Focused on competitor analysis, backlink building, and reporting.

SEO Analyst – CodeAce IT Solutions LLP (Aug 2021 – Apr 2022)

• Specialized in International SEO for Tier 1 & Tier 2 countries.
• Experienced with AdSense and Ezoic integrations.

SEO Analyst – The Mom N Baby (Mar 2020 – Jul 2021)

• Built SEO and content strategies for an e-commerce niche.
• Increased online presence and managed affiliate-driven growth.

Skills & Expertise

• Core SEO: International SEO, Local SEO, Technical SEO, On-page, Off-page, Programmatic SEO, Core Web Vitals.
• AI & Advanced SEO: GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI-powered content strategies.
• Marketing & Growth: Affiliate Marketing, Performance Marketing, Lead Generation, Conversion Rate Optimization.
• Tools: Screaming Frog, Ahrefs, SEMrush, GA4, GSC, Clarity, Ezoic, WordPress, Taboola.

Education

• Bachelor of Business Administration – Calicut University

Professional Certifications

• LinkedIn Workshop – GrowthSchool
• IBM Robotic Process Automation – IBM
• Digital Marketing Workshop – IIT Bombay
• Google Search Central Live – Google
• Mobile, International, and Local SEO Test – Semrush
• SEO Fundamentals Exam – Semrush

Community & Contributions

• Writer & Contributor: SEO Central and SEO communities.
• Participant: SEO Conference India, Google Search Central Live.
• Workshops: Conducted SEO seminars for non-technical teams.

Personal Interests

When not optimizing websites, Hanin enjoys walking and exploring creative pursuits that inspire fresh perspectives.

Contact & Links

Contact & Links

📞 India: +91 75580