Hanna Bankston
Marketing, Consultant, and Project Manager in Nashville, TN
"....pay attention to trends, test emerging martech, thoughtfully digest articles and attend conferences. In an ever-changing digital landscape, it's imperative that we as marketers are able to not only anticipate changes on the horizon but understand their catalysts as well.
Having a cross-channel presence on platforms that are relevant to your consumers ensures that your company stays current and top of mind, the most critical points in marketing today, however, are knowing who your customer is, what need you're satisfying and why.
Combining knowledge of the end user with identity-matched first-party data and behavioral targeting using an omnichannel marketing presence puts you where your customers are, saves you from wasting time and money trying to reach them in places they are not and decreases churn.
Aiming to master communication throughout your customer's journey and creating consistency will ensure the development of a seamless brand experience and a positive, trustworthy B2C relationship. This strategically translates into a conversion that satisfies a need and helps establishes trust which creates a loyal customer base - the backbone of any business. That's what matters most and that's how any size business will win in today's digital marketplace."
- Hanna Bankston
Director of Marketing
JW Marriott Nashville
Read this excerpt and more in the eBook: “What Matters Most in Today’s Marketing World” by author: Milena Regos