Hanuman Prajapat
Mother, Director, and Art Director in the United States
Generating Leads simply means to interact with your potential customers in such a way that they remember you when they need what you offer.
There are a number of ways in which you can generate leads. E-mail Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Networking etc. are only a few digital marketing tools to get you started.
Word of mouth always helps. Referrals through the friends and family members, online advertisements etc. also generate a lot of leads.