Felix Hardmood Beck

I was born in Düsseldorf, Germany in october 1978 under the name Felix Hartmut Beck. Twentyfive years later Google decided to change my name with one of their early translation services into the more international version ‘Hardmood’. I got used to it and it became kind of my pseudonym. I was always interested in LEGO, paper airplanes, art-projects, punkrock and ever since I can remember I loved to play around with technical stuff. I think all this drove me to study New Media Design at the University of the Arts Berlin in the class of Prof. Joachim Sauter and the University of La Laguna (Canary Islands, Spain). After running the Berlin-Marathon twice I did my thesis summa cum laude in the form of a digital pilgrimage in summer 2007. I am a founding member of the charity organisation Pratham e.V. a non-profit organisation that promotes education of slum dwelling children in India. As one of the organisators of the Indo-German Business Forum I collect donations for Pratham. In my opinion, there is no problem that cannot be solved by hard thinking. With a clear vision anything is possible! Following Goethe’s smart words (I suppose it was Goethe)”It is not important where we are, but where we go.” (or sth like this), I work on different Design-, (Interactive) Architecture and Media-Art projects. I love my wife, driving my Mini Cooper and 1975 Vespa 50 Special, drinking Yerba Mate (and Club Mate), technology, the internet and fulltime working as an Art Director and Concept Designer for the great design office ART+COM in Berlin.