Named to Adweek’s 2019 Creative 100 list and a Digital 40 under 40 honoree by Campaign US this year, I'm never not pushing the boundaries of meaningful storytelling on modern platforms—making creative innovation the obsession of Havas New York and Annex88, the two agencies I'm CCO of.

From investing in talent and technology, achieving multiple award wins to launching employment engagement programs, I'm dedicated to energizing Havas's creative reputation. Leading a creative community, of which 60% is female, I oversee creative work for Havas NY clients: ADP, Keurig, Rite Aid, IBM, TDAmeritrade and more. Simultaneously, as CEO of Annex88, I spearhead its robust digital offerings, servicing the needs of globally recognized brands like adidas originals, L’Oréal, Tailored Brands, MARS, and Bloomingdale’s. I also head the Havas NY Creative Council and am a member of the Havas NA Creative Council. Work on adidas originals’ “Deerupt” and TDA’s “The First Ad In the Blockchain” garnered eight accolades in 2019. Annex88 also won a Shorty for Small Agency of the Year.

This year, I'm doubling down on technology, creating an in-house AR lab. Havas NY and Annex88 launched AR lenses for Bloomingdales, Laughing Man, Adidas and Hugo Boss. I have focused on delivering clients a nimbler creative offering, which included directing, shooting and airing a TDA spot in 48 hours. Annex’s Now/Next Model, a business model based in agility, doubled the revenue of its Keurig business and won brands like Gap, Hyatt and depop.

My passion for unlocking creative consciousness inspired my development of initiatives helping employees find meaning beyond work. This includes a weekly guided meditation, a Kundalini yoga class, and an in-agency organic farmers market. Over the past year, I spoke on the importance of consciousness in the creative industry in a variety of settings, including press interviews and a Cannes panel. I was a guest on Ad Age’s Ad Lib podcast and Hypebeast Radio, and my summer intern recruitment initiative—having candidates send me a postcard—drove national buzz, covered by Business Insider, Adweekand New York Post, among others, for the second year straight.