Afsar Hashmi
Consultant, advisor, and Director in Riyadh, Saudi Arabia
About Me
Seasoned executive with 22 years of proven success building and scaling businesses across Telecom, Devices, Electronics, Retail, and Consumer sectors, with deep expertise in Digital Transformation, AI, and Product Management. I design and launch consumer-focused propositions that become core business segments, integrate seamlessly with marketing and commercial strategies, and drive sustainable revenue and profitability.
Core Strengths
- Strategic product and business design: Launching new revenue streams and end-to-end consumer propositions.
- Digital and AI-enabled transformation: Turning emerging technologies into market-ready offerings.
- Go-to-market and brand leadership: Positioning products to build trust, loyalty, and category leadership.
- Customer-led growth: Driving acquisition, retention, and superior customer experience through aligned marketing, product, sales, and support.
- Cross-functional execution: Leading high-performing teams across product, e‑commerce, marketing, and commercial functions.
Select Achievements
- Principal architect and champion of multiple new business streams that became core segments and industry benchmarks.
- Consistently delivered long-term growth while meeting annual revenue and profitability targets.
- Built scalable digital propositions that improved customer experience and generated measurable advocacy and brand equity.
- Four-time founder/operator of successful ventures, including leading roles in highly innovative digital telecom initiatives.
Current Role
Senior leader at STC and member of the founding team for Jawwy, the world’s first truly digital telecom service provider. I lead Marketing Value Propositions, Digital Value Propositions, and E-commerce, shaping overall strategy and growth to establish Jawwy as a major digital operator in the region.
How I Work
I combine clear strategic vision with hands-on execution, strong analytical judgment, and collaborative leadership to turn complex challenges into repeatable business outcomes. I thrive in fast-moving environments where customer insight, technology and commercial rigour intersect.