I have always prided myself as having been a graduate from the School of Hard Knocks. In fact, the Bachelor’s Degree in Mass Communications majoring in Journalism, which I obtained after four years of trudging to UiTM Shah Alam almost every evening, was for me to show that I actually studied in an Institution of Higher Learning. However, it was mostly the experiences of wearing many hats that have encouraged me to share the ‘spoils’ with my clients in order to enable them to gain a better insight into media relations, corporate profiling, branding, advertising, events management, crisis communications and of course, public relations.
I specialise in media relations training and providing editorial services for corporations, apart from strategising exciting events to make their mark on the world.
When I passed the half-century mark, I decided to take the non-existent VSS from my own company and went into semi-retirement, doing writing and consultancy projects for boutique PR firms, while writing on my own book. This gave me ample time to salve my guilt and spend more quality time with my four boisterous boys.
In 2012, I was woken up from her semi-retirement snooze to work on a corporate consultancy project for Tohtonku Sdn Bhd to take this home-grown FMCG company, which has been in existence almost as long as I have lived in this world, and enhance its corporate profiling and brand positioning to greater heights with a view to making great inroads into international waters. As the company was unable to meet its target corporate exercise, I have decided that I would like to handle more challenging matters, thus began my consulting stint with 108 Media Holdings Sdn Bhd and assist in the start-up and management of 108 Events. Then excitement spilled in when I was invited on board boutique PR Firm, Spin Knights as Comm Strategist.
Having won two journalism awards during the media stints, and worked on winning awards for clients, it is understandable that my famous borrowed words are: “When life gives you lemons, make lemonade.” Today, however, I havve given much thought to that sentence and has coined my own: “When life gives you lemons, make a fizzy drink," as I feel that the world has evolved so much that it is no longer enough to just remain competitive, you have to leave a legacy behind and put your stamp on it. That, ladies and gentlemen, is Branding, according to moi.