Hassan Dummar

CEO of Elixirme Beauty, Hassan Dummar, is a beauty brand industry leader with decades of experience. He leads the industry and his company with the highest morals and ethics, and this is evident in the quality of the products the company sells. Along with having a passion for providing high quality beauty products at affordable prices, it was also important to Hassan that he maintain strong customer relationships.

Hassan obtained his bachelor’s degree in business administration from the University of Belgrade. He has put his knowledge of the business world to good use in his company as he oversees all aspects of the day to day operations.

With his company, Hassan has created top-of-the line hair care products with vegan formulations, a charcoal face wash cleanser, and a hair color line featuring “nano pigment technology”. The hair care ranges from shampoos and conditioners that are sulfate free, serums and masks, a heat and seal hair spray, and more. The formulas are made to reduce frizz and split ends, seal the cuticle, and protect the hairstyle. The products give the hair amazing shine through nourishing oils like avocado and marula, along with vitamins and nutrients. The permanent cream hair color features "Nano advanced pigments” meaning the color that will penetrate deeper into the shaft of the hair in order to produce a more brilliant, long-lasting and vibrant hair color. Whereas most hair colors would be highly damaging to the integrity of the hair in order to achieve a deeper color, Elixirme Beauty’s line of colors contains aloe vera which offers anti- inflammatory properties to help reduce inflammation on the skin and helps hydrate the hair for superior condition during the color process.

Hassan has also made available numerous videos on the website that feature education about the products as well as informational videos for stylists on how to integrate the products into their techniques with clients. Additional education can also be requested through the website so that a customer can take advantage of Hassan’s extensive knowledge. These provisions are excellent tools for building long-lasting and meaningful customer relationships as well as brand loyalty.