My personal passion is riding a road bike through the foothills of Arizona. Professionally I am an uniquely accomplished marketing executive , with more than 20 years experience managing, launching, creating and revitalizing brands for a wide range of companies. Effective trend identifier and brand strategist, with demonstrated success in delivering multi-million dollar revenue ($100M ) through innovative product development, positioning, and merchandising. Uses technology as a tool to build brands and increase revenue. Experience with eCommerce platforms and methods to drive sales. Directed Paid search, affiliate marketing, partnership marketing, PPC advertising, contextual advertising, Online Reputation Management (ORM), SEO, SEM and organic search methods to build site traffic and engage consumers. Early adopter of social media as a viable method to build brands, engage consumers and cultivate advocates. Top-performing team builder and leader with marketing management experience across consumer products, beverage, eCommerce, retail merchandising, manufacturing, sports marketing, insurance and health care.