Hayley Kaplan

Hayley Kaplan has a variety of experience in the business development, marketing, partnerships and journalism realms. Currently the Business Development Associate at Hundred Stories, a public relations and creative consulting agency in New York, she has successfully executed several public relations campaigns for real estate companies throughout the city. She is also responsible for all new client development, which involves negotiating contracts, managing all potential new business, and executing client strategy. She's been instrumental in forming relationships with some of the city’s top trendsetters, socialites and influencers, which have culminated in partnerships with the 92nd Street Y, Gracious Home, Tesla Motors and the New York Philharmonic, among others.

Hayley has worked as a reporter and freelancer for real estate and finance publications including The Real Deal and The Deal, and has contributed to consumer magazines, such as The Hollywood Reporter and Us Weekly, which included reporting from red carpet and award shows.

She’s made an impact cultivating sources, writing an array of feature articles and juggling various tasks at once. She’s worked with a variety of editors, peers and sources spanning the finance, real estate and entertainment industries.

Hayley is a graduate of the prestigious convergence journalism program at the University of Missouri School of Journalism, where she reported at NPR’s local affiliate, NBC’s local affiliate and Newsy.com.