Edward(賢昱;HYUNWOOK) HWANGBO

I am a PhD student who pursues to become a Design Philosopher and Design Archeologist through looking into logics of the contemporary complex product design and digging in the implict cultural remains of the complex product design.

My research interest covers new product development, organizational cultures for creativity, and national cultures influencing on the organization creativity. My research interests are inspired by my academic background and practical experiences; as an experienced marketer who was in charge of product development, branding and organization change management in large global firms, and so my research activities are involved in design methodology, innovation, product development, and organization development.