Heather Flatley

Low expenses. High revenue. Maximum efficiency. Excellent ROI. These are just some of the terms Heather Flatley uses to describe her as a Marketing Professional.

Most recently as an Associate Director, Heather oversees the entire Email Program strategy and execution for all 16 brands plus international. She manages campaign management, list optimization, personalization, and customer segmentation. She monitors and optimizes deliverability, including white-listing and black-listing, content optimization, and bounces.

Heather’s passion for email marketing stems from her conviction that this sales channel is the cornerstone of any marketing, branding, and customer engagement strategy. With nearly 25 years of experience in B2C and B2B online and email marketing, Heather draws on acquired and refined industry best practices to lead her team to success.