Back in April, I took the leap into entrepreneurship with the intention of becoming a social media marketing consultant. However, as my knowledge of the industry developed, I become increasingly aware of a gap between those who understood how to interpret digital media and those who did not; those who understood the potential of utilizing digital media in furthering one’s goals and those who did not. I realized that my understanding was a result of being a marketer and media creator.

I began to wonder why the news, trends, and analysis of the industry were easily accessible to me as a marketer yet so much of the information would be helpful and relevant to anyone who uses digital media. This was especially clear to me in youth whose only experience with digital media is purely social. If we expect the next generation of leaders, entrepreneurs, and workforce to be prepared for the world that they will live and work in, then why isn’t digital media literacy being taught in schools? Who is pushing youth to actually create and interpret media so that they can understand how to harness its power to achieve meaningful goals?

Furthermore, many adults have felt frustrated in trying to keep up with the evolution of technology and social media. New media has made a significant impact in the way we live, work, learn, connect, and communicate and I believe that digital literacy should be a core competency of any citizen living in the 21st century. This is the vision behind Sharespark Media.

Sharespark is an online movement fostering digital literacy by empowering people to utilize digital media to achieve meaningful goals. It is the force that will push consumers of digital content to become creators and masters of media. It is the shift to help you emerge alongside the evolution of communication technology and succeed in an ever digitally connected world.

To learn more, visit www.sharesparkmedia.com.

Sharespark.
Share your story. Spark your potential.