Heath McDonald
Melbourne, Australia
I am Professor of Marketing and Associate Dean (Research & Enagement) at Swinburne University, Melbourne, Australia. My work focuses on building engaged customer bases for organisations in the sports, arts and charity industries. My consulting clients include clubs from the 'big four' football codes in Australia: AFL (Austalian Rules Football), A-League (soccer), Rugby Union and Rugby League as well as Cricket, National Heritage and charities like Movember.
Most recently I have been involved in demand estimation work for new stadiums in Adelaide and Perth and for events like the 2014 Cricket World Cup.
To read my work, follow the links from here:
http://scholar.google.com.au/citations?user=C8PsQfsAAAAJ&hl=en