Interactive Art Director, Designer, Idea Maven, and lover of all things with a good coat of shellac, Heidi is made up of a delightfully dangerous amount of innovative design persuasion and an incessant curiosity for what could have been a career in quantum mechanics if it didn't involve math. Influenced by the Detroit music scene, Heidi finds her aesthetic in the resonance of its electro, funk and soul sounds along with its alluringly uncertain cityscape. Although a Detroiter at heart, she possesses a roaming soul that keeps her ideas innovative and her design fresh. Never wanting to settle into complacency, Heidi has kept an unprocessed approach while living in various parts of the country and working alongside stellar talent. With 10+ years of adventure in the industry and a client roster including Volkswagen, Ford, Chrysler, Fiat, Sub-Zero and Wolf Appliances, Estee Lauder, Nokia, Campbell's Soup Company, Caesars Entertainment, ConAgra Foods, Cox Communications, Las Vegas Convention and Visitors Authority, Shoreline Entertainment, The Howard Hughes Corporation, The Foundation For A Better Life, and Boys and Girls Clubs of America, Heidi is happiest when forging pure, creative gold.