Heidi Strom Moon

Washington, DC

I am an online marketer and senior digital strategist.

I made the leap from print to digital in 1997; since then, I've worked at media web sites, for national content providers, at nonprofits, and interactive agencies.

I love what I do, whether it’s helping a Fortune 5 corporation re-envision a major transaction process to increase conversion rates, or helping a brand new small business create a social media strategy and presence from scratch.

What I'm good at:

Strategy: What should you be doing and how can you make it better? (goals, personas, user experience, usability)

Marketing: What story are you telling? How can you drive visitors to your site? (content marketing, social media, email, PPC, SEO)

Analytics & Optimization: What are they doing when they get there and does it support your goals? How can we improve performance? (metrics, dashboards, data, user experience, A/B testing)

I collaborate with teams of other skilled, creative thinkers to make good ideas even better.

And when I'm not helping clients with their marketing campaigns and content strategy, I'm practicing what I preach with my own site, Frantic But Fabulous, a style advice resource for working moms and other busy mamas.

How can I help you?

  • Work
    • CDG Interactive
  • Education
    • Tulane University
    • University of Birmingham