Helen (Yin) Xu

Marketer, Writer, and Project Manager in Ontario, Canada

Helen (Yin) Xu

Marketer, Writer, and Project Manager in Ontario, Canada

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{WHO is Helen (Yin) Xu}

An aspiring wine professional who is developing herself through wine studies, photography and creative writing.

Helen enjoys observing, creating, and being student of life.

Helen currently works at Peller Estates Winery in the Niagara wine region.

{HELEN's professional interests}

- Marketing

- Business Strategy

- Wine touring

- Conducting structured wine tasting sessions


- Awarded WSET Level 1, 2, and 3 in Wines & Spirits (passed Level 3 with Distinction)

- Certified Canadian Wine Scholar by Fine Vintage Ltd.

- Certified French Wine Professional by Fine Vintage Ltd.

{HELEN's personal interests}

- Travelling

- Photography

- Creative writing

- Alpine skiing

- Continuous studies through MOOC platforms (e.g. the Great Courses, Coursera, Codecademy)

- Spending quality time with her husband, family, and friends

- Being an observer of her surrounding environment and passers-by, different cities and countries...and *life* in general.

{CITIES that Helen has lived in}

- Zhanjiang, Guangdong Province, P.R.China

- Shenzhen, Guangdong Province, P.R.China

- Nottingham, East Midlands, United Kingdom

- Hamilton, Ontario, Canada

- London, Ontario, Canada

- Waterloo, Ontario, Canada

- Boston / Cambridge area, Massachusetts, U.S.A

- Toronto, Ontario, Canada

- (present) St. Catharines, Ontario, Canada

  • Education
    • Ivey Business School