After literature and graphic art (ESAG) studies, I started in advertising agencies in art direction.
A couple of years later, I explored the trends forecasts as an AD until I finally got the revelation that transformed my carrier: giving meanings to visuals by adding them words. A new world opened its doors. Like having walked until this day with my left shoe on my right foot and vice versa.
Since then, I've been enjoying finding ideas, concepts and words for ad campaigns, TV, print, internet, events. The world of beauty, cosmetics, skincare is my favourite one, but I investigate in other areas. It has been happening in DDB Paris for thirteen years now.