Helen Zuo is a strategic marketer with a passion for the marriage of brand strategy, storytelling, and digital/tech innovation. She is currently Marketing Manager of BeautyBar.com (prestige beauty) and Look.com (children's apparel), two websites owned by Quidsi, a subsidiary of Amazon and the fastest growing e-commerce company in the United States. Previously Helen worked in brand management at L'Oreal USA, managing its respective brands Garnier Fructis, Essie, L'Oreal Paris, and SoftSheen-Carson, L'Oreal's African American hair division.
In her spare time, Helen is an NYC foodie, startup enthusiast, and author of women's lifestyle blog, Helen Hearts. Established in March 2008, Helen Hearts is a member of Glam Media's Publisher Network and has partnered on product giveaways with several corporate sponsors including Shopbop, Perricone MD, Shabby Apple, Mikasa, Tatcha, UGallery, City Slips, and many more.
Helen received her B.S. in Marketing, Management, and Creative Writing from the NYU Stern School of Business.