Crystal is co-owner of the Life Celebration Centers subsidiary. This subsidiary is responsible for catering to the needs of friends and families in memorializing the legacy of their loved ones. Crystal holds a Bachelor’s Degree in Business Administration from Virginia Commonwealth University. In addition, Crystal has completed course work towards an Associate Degree in Mortuary Science from Fayetteville Technical Community College. The combination of Crystal’s degrees and business experience provides a solid understanding of how to operate a customer focused funeral home.
Understanding the changing demographic needs impacting the funeral home industry, Crystal has developed a service model that is agile and innovative to meet the changing needs of the industry. This service model will leverage the specializations of the LCC subsidiaries in providing clients with a variety of options to memorialize the legacy of their loved one in a way that uniquely expresses the life lived. This process will help facilitate the grieving process in a healthy way.
Crystal will build a team that is compassionate and dedicated to helping others during a difficult time of loss, while continuing to keep abreast of innovative trends in the funeral home industry. Crystal believes that compassionate customer service is the key when working with family and friends during difficult life moments. This type of customer service requires flexibility and sensitivity to the needs of family and friends. Compassionate customer service will be the central focus in the service delivery model for Life Celebration Centers.