Hemant Kumar

I’m Hemant Kumar | an SEO Specialist, HEO & GEO Consultant, with 5+ Experience & Web Developer focused on building search strategies that work across Google and the rapidly evolving AI search landscape.

My work sits at the intersection of SEO, AI search, content, technical optimization, and web experience. I help websites improve organic visibility, strengthen topical authority, resolve technical barriers, and build a stronger presence across Google Search, AI Overviews, ChatGPT, Perplexity, and other AI-driven search experiences.

I work beyond traditional keyword rankings. Modern search is increasingly about being discovered, understood, trusted, and cited — whether the user searches through Google or asks an AI engine directly.

What I Work On

→ Technical SEO & Website Audits
→ On-Page SEO & Content Optimization
→ Keyword Research & Topical Mapping
→ HEO | Hybrid Engine Optimization
→ GEO | Generative Engine Optimization
→ AI Search & AI Overview Optimization
→ Schema Markup & Structured Data
→ Internal Linking & Site Architecture
→ Crawl, Indexing & Technical Issue Resolution
→ Core Web Vitals & Website Performance
→ WordPress & Web Development
→ UX/UI & Conversion-focused Website Improvements

→ Google Business Profile
→ SEO Reporting, Tracking & Data Analysis

My Approach

I combine search data, technical SEO, content strategy, competitor research, AI-assisted workflows, and real website implementation rather than treating SEO as a checklist.

I work closely with Google Search Console, GA4, Google Analytics, Google Sheets, SEMrush, Screaming Frog, ChatGPT, Claude and other AI/search tools to identify opportunities and turn them into practical SEO improvements.

My experience includes working across SaaS, , tech, finance, e-commerce, Health & wellness, tools, and other digital businesses, with hands-on involvement in both strategy and implementation.

I’m particularly interested in where search is heading — from traditional SERPs to AI Overviews, answer engines, entity understanding, and generative search.

The goal isn't simply to rank a page.
The goal is to make the right website visible wherever the customer is searching.

📍 New Delhi, India
🌎 Working with businesses and digital projects globally
🤝 Open to SEO Consulting, Freelance Projects & Strategic Collaborations