Henry Fiorillo


Henry Fiorillo has over 40 years of experience in market research, strategic planning, marketing and communications, consulting and investing, and has served over 200 blue-chip clients in Canada, the U.S. and Europe.

Henry has conducted a major study on advertising effectiveness and communications best practices and has published numerous works including articles in leading marketing and professional market research publications.

Henry established Value Gap Advisors as a strategic advisory firm serving leading Canadian public companies, including Barrick Gold, Placer Dome, TD Bank, CIBC, Canadian Tire, Ault Foods and many others. Henry has also been active as an entrepreneur and investor in many businesses from advertising and retail to high technology.

Henry holds an MBA (Marketing and Finance) from the University of California at Berkeley, and a Bachelor of Arts degree in Economics and Psychology from the University of British Columbia.

Henry has served on the boards of numerous public and private companies as well as serving on an international research committee for McKinsey and Company.

  • Education
    • UC Berkeley
    • University of British Columbia