Herbert Joei Bactong

CTO | Entrepreneur | Tech Innovator

For more than 15 years, I’ve been leading technology initiatives that bridge innovation and impact. My career spans building startups from the ground up to driving digital transformation in large enterprises.

Currently, I serve as the Chief Technology Officer of PalawanPay, the e-wallet of Palawan Group of Companies, where I lead the technology strategy behind one of the fastest-growing fintech platforms in the Philippines. Under my leadership, we’ve scaled cloud infrastructure, deployed a modern data lake, and enabled millions of Filipinos to access secure and convenient digital financial services.

I’m also the Co-Founder & CEO of Burket, an AI-powered B2B marketplace that helps businesses discover and connect with the right suppliers and customers. Burket has been recognized by DOST-PCIEERD and QBO Innovation Hub as one of the Philippines’ top startups.

Earlier in my journey, I founded 1PesoHosting.com and One Php Technology, one of the country’s pioneering web hosting providers, serving over a thousand SMEs since 2004. I also headed Contextus Community Technologies Corp., where I rolled out digital transformation and cashless payment solutions for resorts and leisure communities.

Beyond building companies, I’ve contributed thought leadership on digital transformation through my columns at The Manila Times and my work as Director of Digital Transformation Services at P&A Grant Thornton.

🔹 20+ years in technology leadership

🔹 Founder of 4 tech-driven companies

🔹 Fintech CTO with nationwide impact

🔹 Startup ecosystem contributor and mentor

I’m passionate about shaping the future of fintech, enabling MSMEs through technology, and leading and growing teams