Hervé Auch-Roy

Hervé Auch-Roy is a high technology professional with a broad Design, Product Marketing and Business Development experience in complex electronic, software and systems, backed with a strong leadership career in large companies such as IBM Corporation, Thomson MultiMedia, ST Microelectronic, Oki Electric, as well as smaller companies in the USA and in France.
Graduated as:
BSEE (Diplôme Universitaire de Technologie - Electronic and Electro-Mechanical Systems) from the French Institut Universitaire de Technologie in Montpellier, France,
MSEE (Diplôme d’Ingénieur – Electronic and Microelectronic) from the French Conservatoire National des Arts et Métiers in Montpellier, France. Hervé’s MSEE memoir on “An Analog robotic controller using Field Effect Transistor’s characteristic for fast, smooth and accurate positioning of a IBM’s 3090 main frame board test” included a side study on the operator’s ergonomics and the rack & pinion misalignment effect on Mean Time Between Failure (MTBF) and cost-of-operation of the equipment.
IBM Sales Engineer from IBM Sales Academy in Paris, France.
MBA from the American Management and Business Administration Institute and University in Cambridge, MA, USA (AMBAIU). Hervé’s memoir on “The Starbucks Company – Past, Present and Future” was rated 98% and is cited as a reference matter for the AMBAIU Alumni.
Hervé’s professional career spans over highly innovative clusters such as California’s Silicon Valley, France’s Silicon Valley (Grenoble-Grésivaudan), and IBM’s Poughkeepsie-Fishkill area for Super Computers in New York State, providing a valuable contribution to highly complex international projects such as:
Implementation of the IBM’s Built-In Self Test (BIST) signature analysis processor in IBM 3090’s helium/water cooled module,
Electronic medical equipment (Portable Insulin Pump; Microwave based cancer tumor heating system for enhanced chemotherapy),
Multi-Channel Plastic press injection controller for industrial applications (Plastic injection press system controller featuring up to 64 thermo-controlled hot injection channels),
Design, implementation of the Motion Vector Processor (Silicon hardware and DSP Code implementation), and system debug of Thomson MultiMedia’s MPEG2 High Definition Video Encoder (Broadcast grade).
Since moving to California’s Silicon Valley in 1997, Hervé held leading positions in product marketing and business development