Public Relations in Fort Lauderdale, Florida
Heather Geronemus trained as a professional ballerina while completing her Bachelor of Science in Marketing at New York University. At NYU, she also became a leader for the school’s Jewish Heritage Program, supporting and developing student mentoring, peer networking and education programs. Heather remained active in JHP post graduation as an on-campus fellow, and now as a member of the Alumni Advisory Board. She was honored by the organization in 2012 for her leadership and personal charitable efforts.
Ms. Geronemus began her professional career at Bloomberg in New York as part of the publishing organization, later moving into the company’s financial products operation, where she held both marketing and product training roles. She moved back home to South Florida and joined Ultimate Software in 2010.
Heather began her career at Ultimate Software in Marketing in 2010, promoting the company’s pioneering Software as a Service HR and Payroll systems. Heather now serves on the Public Relation team for the firm, overseeing Media and Community Relations. Ultimate is one of South Florida’s most respected technology businesses, supporting customers including Bloomin’ Brands, Feeding America, Major League Baseball, and Yamaha Corporation of America. The company is regularly recognized as an employer of choice, ranked in the top 25 in Fortune Magazine list of Best Places to Work for six consecutive years.
Heather is one of Broward County’s young leaders, remaining constantly and actively involved with the South Florida community. Following the loss of her father to a drunk driver in 2009, Heather took a leadership role in Fort Lauderdale’s Mothers Against Drunk Driving organization. She established and chaired the Annual Walk Like MADD & MADD Dash Fort Lauderdale in 2011, 2012, 2013, 2014, 2015, 2016 and 2017 raising over 1.25 million dollars for MADD and received the 2011-’12 and 2014 MADD Florida Hero Award, for outstanding achievement. In addition, she regularly represents MADD with local, state and federal elected officials, travelling to Washington D.C. to meet with Florida’s Congressional and Senatorial delegations. Heather’s efforts were recognized at MADD’s 2012 national conference, where she was awarded the Linda Kitazaki Volunteer Fundraising Award. Ms. Geronemus was also named Outstanding Volunteer Fundraiser of the Year by the Association of Fundraising Professionals at their National Philanthropy Day 2014 for her work with MADD