Sean Hickey

I have a diverse background in marketing, advertising, branding, new business development and general corporate management. I can help from strategy to evaluation. I've touched nearly every facet of the marketing communications spectrum in some way. This broad range of experience translates into a partner who understands that integrated marketing is an interconnected system of actions and reactions. I understand how a solid search marketing program, coupled with an integrated media buy results in more web traffic - and how you convert that traffic into business. In the past two decades I've helped organizations from start-ups to Fortune 100 companies build, execute, and evaluate branding and demand generation programs. My approach is based on a real-world view of how potential buyers behave and adapting marketing communication strategies to meet their information needs. I've done this for business-to-business, targeted consumer, and outdoor/enthusiast markets. In addition, I am also interested in higher education opportunities. I am currently teaching a segment of and Intrapreneurship class at Kettering Univesity. I am actively seeking other part-time teaching opportunities.