Hidde-Jan Lemstra

Taking an idea from zero to one is what I excel at.

I'm a co-founder of Reduse - home of the Unprinter, and I serve as the Chief Executive Officer.

I've spent the last decade or so working for two very large multinationals, in strategic finance and organisational development roles, before I started, ran and closed a boutique consulting firm. I now spent all my time working on the Unprinter, in between the regular advice to the many other cool start-ups that are coming out of Cambridge (the real Cambridge that is!), London and the whole of the Netherlands.

Originally from the Netherlands, I followed my then-girlfriend (now wife) Nancy to the UK in 2008, when she started her PhD. She finished a long time ago, but we didn't leave for seven years. I now split my time in equal parts between the Netherlands and the UK.

I've got the best job in the world.