Donna Higa

In the past year, Instagram has become a real force to be reckoned with in the marketing world.Since January, it has gained 100 million monthly active users, with the total currently sitting at a hefty 400 million monthly and 75 million daily users.That`s pretty astonishing. So it`s no surprise that brands are now dedicating a substantial percentage of their social media marketing budget to this image heavy channel.