Charles Ebert

Why Social Media Becoming a Secret Weapon in College Recruiting

The recruiting process has already changed greatly over the past decades – and now it’s probably the time for it to change again. The growth and development of social media affected students greatly, allowing them not only to network with peers but also to learn more about various colleges, to contact the students studying there, and to get a better understanding of the culture of these colleges. Just like job seekers turn to www.EssayWriterSite.com, willing to improve their profile to land a desired job, students reach out to both peers and college representatives, trying to decide which college is going to benefit them the most.

Moreover, it’s not a minor amount of students I’m talking about. In 2010, Pew Research Center published astatistic, according to which 73% of young Americans aged 12-17 were using social media daily. By now this statistic is probably even more impressive. And so many college recruiters began adjusting the recruiting process, trying to make the most out of these changes. So how does it work for them?

Benefits of college recruiting through social media

The students do trust social media a lot these days. That’s why for colleges social media can become a great tool to reach students, to make a certain impression, and to establish a connection with talented candidates (which is extremely important for athletic departments).

Raising Awareness.

Sure, students can get some information about a college by studying their website, paying an on-campus visit, and so on. However, social media presence can give them even more valuable insights on college life and culture.

The goal here is to give students some information that can hardly be found on the official website but is still considered important. This could be some updates about the upcoming college events, both formal and entertaining, information about various facilities, etc.

Making Connections with Talented Students.

Sometimes the college is willing to get a certain student. In this case contacting them on social media can give you an advantage of the other colleges. It’s important to make this connection as early as possible so both you and the student would have more time to get to know each other.