Meredith Cline

But do we understand that there are numerous things we have to check always before agreeing to trading links with yet another internet site? In the end, the complete point of changing links...

I think that people all know now how essential backlinks are for the website positioning success of our site. I also think that all of us know now that one method to get these backlinks is by doing link exchanges with other sites. (For the inexperienced, backlinks are links on other internet sites that time to ours.)

But do we understand that there are numerous things we need certainly to always check before agreeing to exchanging links with yet another web site? In the end, the whole point of trading links with others would be to take advantage of the position of these the websites. It is for that reason crucial that individuals investigate in advance as to whether exchanging links with still another site is always to our advantage or not.

I've thought about this whole concept of link exchange planning and came out with a 3-step process that requires an of 3 pages of the web site we should exchange links. The 3 pages are:

- the house page where we will have to check always 7 things about that page,

- the directory page: this is actually the site that contains a set of classes that your website has put together in a bid to organize its link exchanges. We must examine 7 things here,

- the backlink page: this is the page which will include our backlink. We also need to examine 7 things here. Visiting quality backlinks probably provides lessons you could give to your mother.

Remember that in some cases, the 'target' site won't have a listing site. In that case, our investigation is a 2-step one rather than 3-step one.

In this first report, of may be 2 or 3, we can look at the 7 things (organized in 2 groups) we should check about the home page of the prospective site.

1. We must examine what Google thinks of the website. This really is done by looking at some things that Google is happy to report in regards to a site. The idea here is to see if you will find any problems with the website, from Google's standpoint, that will cause us to decide not to exchange links with them.

I suggest that we seem at:

a) just how many pages does your website have found? This is often done by utilizing 'site:www.site.c