Greg Hipwell

As Ignited’s sole Information Architect, Greg is responsible for all aspects of the user’s interaction with software interfaces and other systems, including how those systems are perceived, organized, learned and used. Having worked in digital media for over 15 years, Greg’s been featured in Communication Arts Interactive Design Annual, The New York Times and Web Design 100. Prior to Ignited, he worked at Team One as well as co-founded spyplane, an award-winning web design company in San Francisco. His client roster includes Sears, Levi’s, Match.com, Novell, Lexus, Sony and the U.S. Army.