John Hoeft
Marketing in Minneapolis, Minnesota
Founder | Marketing Strategist | Podcast Host | AI Advocate
Minneapolis, MN | 📧 john@liftkitmarketing.com |LinkedIn
John Hoeft is the founder of LiftKit Marketing, a consultancy purpose-built to meet the needs of modern B2B marketing teams and digital agencies navigating constant change. With more than 25 years of experience across media companies, digital marketing agencies, SaaS platforms, and enterprise B2B organizations, John brings a rare combination of strategic insight, operational depth, and creative thinking to every engagement.
At LiftKit Marketing, John acts as a fractional marketing leader, partnering with agencies and in-house teams to build out robust go-to-market strategies, improve operational efficiency, and develop demand generation programs that actually drive pipeline. His focus areas include executive visibility, LinkedIn content programs, thought leadership development, and managed services for B2B LinkedIn marketing, all designed to help brands show up consistently, stand out, and grow faster.
He also works closely with agency teams as a behind-the-scenes operator, offering white-labeled LinkedIn programs, lead generation services, and AI strategy consulting that helps agencies deliver more value to their clients while scaling their own capabilities. Whether it’s creating repeatable content workflows, auditing how teams are using AI tools, or helping executives develop a stronger social presence, John knows how to move strategy into action.
Before launching LiftKit, John served in leadership roles at some of the most respected companies in digital marketing. He was SVP of Revenue at NP Digital, Neil Patel’s performance marketing agency, where he built and scaled new business units. As VP of Strategic Partnerships at NinjaCat, he helped SaaS clients strengthen their marketing analytics infrastructure. Earlier in his career, he served as General Manager at Tru Measure, a McClatchy-owned marketing SaaS company, where he worked at the intersection of media, local advertising, and technology.
John is also the creator and host of the LiftKit Marketing Podcast, where he interviews marketers, agency owners, creative leaders, and AI innovators about the future of marketing, the evolving role of creativity, and how to stay ahead in a world moving faster than ever. The podcast reflects John’s core belief that marketers should be embracing AI, not resisting it, and that the real opportunity lies in blending technology with human insight and emotional intelligence.
He is passionate about helping marketers adapt, evolve, and thrive. Whether you're looking to implement smarter AI workflows, build a more visible and influential executive team, or finally take LinkedIn seriously as a channel, John brings a wealth of experience, a practical mindset, and a collaborative approach to every project.