HOLLY WILLIAMS-LLOYD (HOLLYWOULD)

Based in Dubai, Holly has successfully carved out a reputation for her pioneering communication skills, creative strategies and unrivaled delivery.

The driving force behind a series of high profile luxury projects in the region, Holly is a part of a group of fashion creatives that arguably shaped the industry in the UAE over the past ten years. She’s worked in some of the GCC’s best companies’ PR and marketing departments including PRCo, Boutique 1, Alabbar Enterprises and most recently launched Buro 24/7 in the Middle East: acting as the digital platform’s editor-in-chief from its inception until passing the reigns onto a Dubai-based publisher following two successful years at the role. Holly continues to work with Buro 24/7 global and its founder Mira Duma through various projects.

Thanks to a background steeped in a strategic approach to editorial presentation and internationally effective communication, Holly's rare blend of creativity and commercial capability ensures a wholly unique, all-encompassing outlook. Her contacts include the world’s top editors, brands, entrepreneurs and she has also spent a decade fostering relationships with high-spend GCC individuals, influencers, brands and celebrities.

Holly is the founder of the luxury creative consultancy Agency 22 and The Huntr – a curated guide to the UAE and beyond.