Abigail Honeycutt

By day, Abigail Honeycutt is a small business consultant with a focus on digital marketing. By night, Abigail is also a small business consultant with a focus on digital marketing. Because, let's face it, that's an all day all night kind of job. After several lifetimes managing and marketing (successfully) a variety of small to mid size businesses, she honed her skills by sheer force of will. And by working with an advertising budget of $0.00 for a parade investors with a range of reasoning and people skills in an economic environment that has been in tumult since her career began, in 2004.

Her very first job was with a small town east Tennessee Dairy Queen. In between losing the braces and growing suddenly out of ugly duckling syndrome, she had the privilege of assisting with the business transition from its reality as a comfy franchise, to huddling out in the desert begging food distributors to drop the price of strawberries, because they simply could not, could not, be an ice-cream shop without strawberries. Shortly after the transition, while the business was still limping along, Abigail found herself in a competing Dairy Queen in a neighboring town, sampling the frozen coffees that to this day, account for a solid 5 of her now 110lb frame. As she sipped, and spied, on this clearly inferior yet obviously more successful ice-cream shop, she sat aside her well earned teenage angst, and tried to figure out they why. Why was her Dairy Queen suffering so? Why did her Dairy Queen not have nice employee shirts that weren't three sizes two big and stained with several years worth of pineapple and cheesecake? Why didn't her Dairy Queen offer frozen coffees?

After a slow start of staring blankly while hot coffee melted ice-cream, but tasted nothing like a frappe, a couple of bottles of french vanilla flavoring, powdered latte and slushi mix, Abigail created, marketed, advertised and successfully sold the crap out of bootleg Dairy Queen frozen coffees. The elderly grandmother that had owned the shop for enough years to tell her stories of her uncles playing pranks when they were in high school was so pleased that she gave granted her a ten cent raise, on top of her minimum wage that she so proudly toted home twice a month, bitterly begrudging a government that would take one hundred dollars out of a four hundred dollar check.

And with that, a masochist was born. She loves businesses- loves most of all making it work.