Hristina Nikolovska

But please, call me Tina...

Where do I start?

My first encounter with digital marketing was at the age of 19 as an agency’s content intern. Although writing has always been one of my biggest passions, I wanted to know more. So I started asking questions, trying to figure out the purpose of the things I was writing and what actually lay behind a site’s content strategy.

With the help of my educational background in English linguistics and literature, I started delving into the broad field of SEO and became infatuated with keywords, user intent, how to please different audience profiles, and a lot more.

Learning more and more by the day, I got to manage a team of people with various skill sets - from tech and design to content and quality assurance - launching and ranking sites across a variety of business models.

It was about this time when wanderlust kicked in, and I decided to start working on my own personal growth by traveling through Europe. After a couple of months roaming around and sustaining myself through freelancing, I realized my life lacked substance. And substance for me was being part of a team that created beautiful stories together.

However, job-seeking in the field of SEO after primarily writing and editing wasn’t a walk in the park. After much trial and error, I was discovered by the co-founders of a then-small team - who offered me the opportunity to prove my skills in the exact area of my expertise: Editor in Chief on a project dealing with website building, on its way to ranking number one. And rank it did.

One project led to another, mentorship turned into collaboration, and I was again managing and training a wonderful team of experts, all just as passionate about SEO as I was.

Now, at least a third of my average day is still dedicated to optimizing websites. And when I’m not, I still try to use every spare moment I get to write about the things I know best...