Dr. Hakan M. Sonmez
VP of Product at Insider
He is a medical doctor by training and a technologist at heart. With roots in medicine and a lifelong passion for IT, he seamlessly bridges the analytical precision of science with the creativity and agility of digital innovation. Over the past decade, he has built and led high-performing teams, delivering scalable SaaS/PaaS platforms and digital products that align with real-world customer needs and business goals.
In 2016, he founded InfiniteSoft, serving as CEO and leading the company’s investments in early-stage tech ventures. Under his leadership, InfiniteSoft grew into a high-performance digital product lab. Its success led to an acquisition by global marketing tech leader Insider in early 2018.
Post-acquisition, Hakan joined Insider as Vice President of Product Management (shortly VP of product at Insider), where he has driven global product strategy, built cross-functional teams, and scaled operations across Europe, LATAM, MENA, and APAC. He has led full product lifecycles across B2B and B2B2C models, working closely with engineering, design, marketing, and commercial teams to launch customer-loved, business-scalable solutions.
Hakan thrives in fast-paced, high-growth environments where customer-centricity, data, and experimentation guide decision-making. He is highly experienced in setting OKRs, building product operations from scratch, navigating ambiguity, and aligning roadmaps with KPIs such as retention, CAC, and activation. He focuses on delivering a Complete Product Experience (CPE)—not just features—and ensures teams ship with speed and quality.
His experience spans managing multilingual, multicultural teams and advising startups across diverse sectors. His core interests include process automation, data-informed strategy, and building systems designed for sustainable growth.
Hakan believes that the foundation of any successful project lies in empowered, motivated teams and a healthy culture. His leadership style is inclusive, transparent, and outcome-driven—focused on ownership, trust, and continuous improvement.
Outside of work, he’s an avid traveler, motorcycle and automotive enthusiast, tech lover, and lifelong learner—always exploring emerging technologies, global trends, and new ways to connect innovation with real-world impact.