Sam "Coach" Rayala

After 35 years of a successful and colorful career in sales and marketing where he was a recipient of much-coveted awards, Sam retired himself from the rat-race. He found his true calling in human capital and organizational development where he evolved from a sales and marketing/rainmaking/business development consultant into a family wealth planning & business advisor; a pastoral counselor and now, a life coach. Sam is the Chief Rainmaker of Sundance Coaching Services, an executive coaching and mentoring firm that provides strategic business development, brand management and “ rainmaking strategies” for C-level executives of various companies. Sam conducts training workshops in leadership and organizational development; family wealth planning; personal money management; marketing and brand management; rainmaking for professionals; customer relations; personal branding; project management; counselor selling skills; communication skills; strategic training and development for trainers and basics in coaching and mentoring. Sam is the founder and Managing Consultant of Birthright Family Business Advisors – the very first firm organized in the Philippines to primarily to provide comprehensive advisory services to family-owned corporations like family wealth planning, risk management, business succession planning, corporate governance and corporate social responsibility. Sam recently organized Green Asia Consulting & Contracting Corporation to address the growing need for energy efficient and sustainable buildings.